What does effective demand management aim to optimize?

Effective demand management is focused on optimizing inventory levels while minimizing costs associated with inventory holding and management. This process involves forecasting customer demand accurately and adjusting stock levels accordingly to meet that demand without overstocking or understocking.

By effectively managing demand, organizations can ensure that they have the right amount of inventory on hand to satisfy customer needs without incurring unnecessary costs, such as storage fees or waste due to obsolescence. This optimization not only improves efficiency in inventory management but also contributes to better financial performance by aligning inventory levels with actual market demand.

The emphasis on both minimizing costs and managing inventory effectively is crucial, as it directly impacts an organization's overall operational efficiency and profitability.